Imagine Santurce
Imagine Santurce

The project prompted a series of creative placemaking initiatives led by community members.

Imagine Santurce
Imagine Santurce

A long-vacant City-owned building in a key location on Ponce de Leon Avenue was identified as a key element of the corridor’s revitalization and local entrepreneurs were tapped to create a program of arts, food, and innovation space with exterior pop-up opportunities.

Imagine Santurce
Imagine Santurce

Susan led a series of community meetings over the course of 18 months to create a framework for community collaboration and advocacy. The University of Puerto Rico, local arts and cultural organizations, and the Foundation for Puerto Rico all took part in the initiative.

Imagine Santurce
Imagine Santurce

The project prompted a series of creative placemaking initiatives led by community members.

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  IMAGINE SANTURCE   

An ongoing placemaking initiative in San Juan's Santurce district

CivicMoxie Founder and Principal, Susan Silberberg, advised the Foundation for Puerto Rico on its long-term placemaking initiative in Santurce, Puerto Rico from 2013 - 2016. Santurce is a district of San Juan with 90,000 residents and over five square miles. The former “downtown” for the entire island, it has seen significant disinvestment in the last half century but still retains a vibrant arts and cultural scene, a considerable number of hotels in Condado and Miramar, and a growing “foodie” culture that has drawn top chefs and immigrant entrepreneurs.

ImagineSanturce is the initiative of the Foundation for Puerto Rico whereby the foundation and its consultants, including Susan Silberberg of CivicMoxie, worked with multiple citizens and organizations committed to the economic and social transformation of the district. The initiative is an open source meeting space that seeks to foster dialogue, collaborations, and action to achieve urban revitalization that is sustainable, equitable and inclusive. Susan introduced the notion of placemaking at a Foundation-sponsored workshop in November 2013. Since that time, the community has met monthly, formed working groups around economic development, vacant buildings, arts and culture, safety and transportation, and other issues and has identified ways it can act to improve lives and the built environment. As part of the initiative, Susan led an MIT graduate planning workshop on an economic and urban design revitalization strategy for the core of the district, along Ponce de Leon Avenue. The result was a framework to highlight and market the arts and food destinations and culture in the district, and a plan for a long-vacant City-owned building on the corridor that includes food markets and entrepreneur space.

Project type:

Arts and culture, community engagement, community revitalization, downtown / district plan, placemaking, urban design

Project Name:

Imagine Santurce

 

Client:

Foundation for Puerto Rico

Location:

San Juan, Puerto Rico

Completed:

December 2016

Project Type:

Arts and culture, community engagement, community revitalization, downtown / district plan, placemaking, urban design

Project Team:

CivicMoxie (lead)